Type: Date: Category: Target:
App Download 12 - 20 April 2017 Parental Parents

To enhance the atmosphere of Easter within Happypama community. To increase the page like of Happypama's Facebook fan page and increase the download of Ming Pao Happy PaMa app.

The game was supported with an integrated promotion campaign, including print media and digital platform. To participate the game, parents had to download the App in order to access the game page. The game successfully increased both the numbers of facebook fans and download of Ming Pao Happy PaMa app.