Type: Date: Category: Target:
Facebook Engagement 10-14 February 2017 Entertainment General Public

The Valentines Day's campaign was a joint promotion, which crossed over 3 facebook fan pages under Ming Pao group. A specific theme - Couple-up for free hotel buffets was presented with an engagement facebook game.

Participants were asked to group into a team of two to like Mingpao OL, MP deluxe and Happypama Facebook fan pages. They were also asked to interact by sharing posts and answering questions on the selected daily wallposts, which were related to different brands and services, to win the specific hotel buffets. The facebook game was supported with an integrated and cross-platform promotion campaign, including print and digital media. The game not only increased the fan numbers, but also the interaction between fans and the fan pages.