Chinese New Year Celebrity Greetings 2017


Type: Date: Category: Target:
Campaign Promotion 27 January - 6 February 2017 Entertainment General Public

Ming Pao invited over 40 celebrities to wish Ming Pao readers a happy Chinese new year with 6 special greeting phrases.

The Celebrity Greeting Videos were broadcasted on Roadshow (bus TV) and digital platforms, including website and facebook channels. The campaign also featured the Celebrity Greeting Album with an incentive facebook game to engage readers.