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Details
| Type: | Date: | Category: | Target: |
|---|---|---|---|
| Content Marketing with Interactive Game | 17-21 September 2015 | Entertainment | General Public |
Objective:
To increase Mingpao OL Facebook fan page’s engagement rate and drive traffic to Mingpao OL website
The movie photo album game was promoted via Mingpao OL Facebook fan page. The participants were asked to like the captioned FB fan page, then pick one still from the photo album of “Office”, and leave a creative dialogue as a comment on the associated wallpost. The winners of creative participants were given “Office” 《華麗上班族》 tickets for free.