Type: Date: Category: Target:
O2O Campaign 2 - 8 May 2017 Entertainment General Public

To enhance the atmosphere of Mother's Day within Ming Pao OL's community. Connecting online facebook community with offline newspaper and to increase the page like of Ming Pao OL facebook.

The participants were asked to like Mingpao OL Facebook fan page. They were also asked to submit a photo and message to express their thankfulness toward their mothers. 15 touching pieces were choosen from all entries. Winners got generous gift and their message was published on Ming Pao newspaper on Mother's Day.

As to promote this competition, an integrated campaign promotion on both print media and digital platform for pre and during event was ran. This compaign helps to connect Ming Pao facebook community and newspaper.