Movie Screening - The Yuppie Fantasia 3


Type: Date: Category: Target:
Facebook Engagement 16 - 19 January 2017 Entertainment General Public

It was a Mingpao OL's community activity to celebrite the festival of Chinese New Year by offering a movie private screening (The Yuppie Fantasia 3) to Mingpao OL readers.

Participants were invited to join the facebook game and like Mingpao OL fan page. They were also asked to interact by making like and answering question on the wallpost. This game not only increased the fan numbers, but also the interaction between fans and the fan page. The facebook game was supported with an integrated promotion campaign, including print media and digital platform. Live report with event photos were uploaded to Mingpao OL facebook instantly.