|App Download||5 - 11 December 2016||Parental||Parents|
It was a marketing campaign in driving app download by offering a movie private preview (A Monster Calls) as an incentive through a facebook game. Participants were asked to download Ming Pao Happy PaMa App and enter the game page by clicking the link in the App.
This app download program was supported with an integrated promotion campaign, incluiding print media and digital platform. Over 130 Happy PaMa readers attended the movie preview. Facebook post was published instantly to share the happiness with fans who were not in the event.