Type: Date: Category: Target:
Facebook Engagement 6 December - 22 December 2016 Entertainment General Public

To increase the page like of Ming Pao group's Facebook fan page and instagram through festival promotion.

The participants were asked to like Mingpao OL Facebook fan page and related Facebook/instagram. They were also asked to interact by making like and answering question on the selected daily wallpost, which related to different brands and their products, to win the specific gifts. The facebook game was supported with an integrated promotion campaign, including print media and digital platform. This game not only increased the fan numbers, but also the interaction between fans and the fan page.