Junior Reporters Macau Tour 2016


Type: Date: Category: Target: Partner:
Competition 19 September - 18 December 2016 Education Primary School Students Macau Government Tourism Office

As the media partner, Ming Pao planned and organized a student aboard program called "Junior Reporters Macau Tour 2016" with Macau Government Tourism Office. Ming Pao provided an one-stop marketing service, including project planning, student recruitment, multimedia workshop, abroad tour and award presentation ceremony.

Ming Pao ran an integrated campaign from pre to post event coverage on both print media and digital platform, as well as video shooting and production. The program information was also disseminated to all primary schools through direct mailing and school engagement activities.