Objective:
Wan Chai stands at a very special position in Hong Kong. The photo competition was held to share the beauty of Wan Chai and to arouse public's awareness towards this special place.

Details:
There are two divisions for the competition: Students division and Public division. As a media partner, Ming Pao not only built the campaign site for photo submission via website and mobile web,but also ran an integrated campaign including pre-and-post program promotion on both print media and digital platform. Furthermore, Ming Pao leveraged different facebook fan pages under the group to get more attention towards the campaign and make use of its strength in school channels to increase the awareness and response rate of students.

• 【Live • Fun • Wan Chai Photo Contest】Webpage