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Details
Type: | Date: | Category: | Target: | Partner: | Objective: |
---|---|---|---|---|---|
Content Marketing with Incentive Game | 12 August - 29 October 2016 | Entertainment | General Public | Mission Hills China |
Objective:
To promote World Celebrity Pro-Am 2016, held in Mission Hills Haikou from 20 to 23 October 2016
Details:
As a media partner of the World Celebrity Pro-Am 2016, Mingpao OL ran an integrated campaign including pre-and-post event coverage on both print media and online platform. Mingpao OL facebook game was run to giveaway the guest passes so that Mingpao readers can experience the great tournament and see Hollywood superstars, sporting legends and golfing greats onsite.