''World Celebrity Pro-Am 2016' at Mission Hills Haikou


Type: Date: Category: Target: Partner: Objective:
Content Marketing with Incentive Game 12 August - 29 October 2016 Entertainment General Public Mission Hills China

To promote World Celebrity Pro-Am 2016, held in Mission Hills Haikou from 20 to 23 October 2016

As a media partner of the World Celebrity Pro-Am 2016, Mingpao OL ran an integrated campaign including pre-and-post event coverage on both print media and online platform. Mingpao OL facebook game was run to giveaway the guest passes so that Mingpao readers can experience the great tournament and see Hollywood superstars, sporting legends and golfing greats onsite.