Chinese Documentary Festival 2016


Type: Date: Category: Target: Partner: Objective:
Campaign Promotion with Incentive Game 29 August - 25 September 2016 Film Art & Culture General Public Visible Record Limited

To promote Chinese Documentary Festival 2016, held from 9 September to 16 October 2016

As a media partner, Mingpao OL ran an integrated campagin on print media and online platform to promote the outstanding documentary films from Mainland China, Hong Kong and Taiwan to general public. Mingpao OL facebook also ran an incentive game to giveaway the screening tickets, including Tai O Diary, The Taste of Youth, A Purpose Built School and Meeting with Bodhisattva to the readers.