CIC Photo Competition 2016


Type: Date: Category: Target: Partner: Objective:
Competition 20 June - 20 August 2016 Entertainment General Public Construction Industry Council

Thanks to the hard work of the contruction industry in Hong Kong, photo competition with the categories of "Infrasturcture" and "Contruction Sites" was initiated by CIC to appreciate the beauty of building and builders in Hong Kong. As a media partner, Ming Pao not only built the campaign site for photo submission via website and mobile web, but also ran an integrated campaign including pre-and-post program promotion on both print media and digital platform. Public voting was held to engage general public and generate the publicity.