“Flash Mob” Game in Facebook with Prize


Type: Date: Category: Target:
Facebook Engagement 16-20 March 2015 Entertainment General Public

To increase the engagement rate of MP deluxe Facebook fan page

The participants were asked to like MP deluxe Facebook fan page, and to interact by making like, share or comment on the selected daily wallposts, which related to different brands and their campaigns, to win a Starbucks coupon. This game not only increased the fan numbers, but also the interaction between fans and the fan page.