|O2O Campaign for Product Launch||12 July 2015||Entertainment||General Public||Louis Yan (甄澤權)|
To draw the public attention of Mingpao OL website revamp.
The “Street Sorcerers of Hong Kong”, Louis Yan was invited by Mingpao OL to attend the event “Chat in the Magic Moment”. It was an integrated marketing campaign, including print, digital, and social media to promote the revamped website of Mingpao OL and drive audience from online to offline to attend the event and chat with Louis Yan. Live report with event photo upload to Mingpao OL facebook was made to share the happiness with fans who were not in the event.