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Details
| Type: | Date: | Category: | Target: | Sponsor: |
|---|---|---|---|---|
| Content Marketing for Product Launch | 26-30 October 2015 | Life & Style | General Public | Montblanc |
Objective:
To support the product launch of Montblanc M Collection through the sharing of Chiu Tsang Hei (趙增熹).
An interview was made with Chiu Tsang Hei to share his story with music, wife and his Montblanc’s pen. Exposure was extended from print media to digital and social media platforms, with the go-native content through articles, photos and videos.